Some brands are looking to get more seriously into the video game space.
With rise of the metaverse and developments like Sony’s plan to deliver in-game ads on its PlayStation games, the online gaming world is getting more and more attention from brand managers.
One brand that is investing in the gaming sector is Grubhub, the food delivery app that sees itself as a natural fit for gamers.
“More than 80% of gamers reported they regularly eat and drink while playing and with Grubhub, they’ll always have thousands of restaurants at their fingertips with food delivered right to their door so they never miss a moment of gameplay,” explains Mandy Cudahy, director of marketing at Grubhub.
That’s why Grubhub chose to sponsor the League Champions Series — the special gathering for professional “League of Legends” players in Houston.
The “League of Legends” community in particular has been a target for Grubhub, as the game franchise created by Riot Games has amassed a fanbase of more than 180 million.