How ‘innovation’ is getting tired

The Wall Street Journal argues that the word is being stretched well beyond its intended use when it comes to products, including a new variety of Pop-Tarts.

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In the last three months, CEOs of S&P 500 companies have put the “innovation” word on Peony & Blush Suede perfume, premium potash and higher-alcohol Miller beer. “Innovation” also describes Dun & Bradstreet credit reports and PetSmart’s temporary tattoos for pets.

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