How Johnson & Johnson saved the Tylenol brand—again

Johnson & Johnson, whose savvy crisis communications rescued the Tylenol brand from ruin in 1982, was back at it last week. “On July 3, just three days after a Food and Drug Administration advisory panel recommended sweeping limits on acetaminophen, the generic name for Tylenol and some of its rivals, J&J ran full-page ads in USA Today , The New York Times , The Wall Street Journal and other newspapers,” Vanessa O’Connell and Shirley S. Wang reported for The Wall Street Journal . &#8220…

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