How Klout turned this author into a social media slut

Before I tell my tale, let me relate a few of my experiences this week.

• A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low.
• A marketing director at a business-to-business marketing agency told me he chose between two qualified candidates based on their Klout scores.
• A friend in D.C is creating a Klout 50 Club exclusive to people with high Klout scores. Why? He wants to find good hires for social media marketing.
• A woman told me her boyfriend was accepted to a prestigious conference based on his Klout score alone.

These experiences occurred in the span of 72 hours.

This morning I had coffee with a family friend who just graduated from college and is seeking her first job as a writer/content creator. She was eager to seek my advice on what she should do to get ahead and land a job.

My leg began to twitch. My hands became cold and clammy. My lips quivered.