How many languages should your brand speak?

A new study shows that the top-scoring global websites speak more than a dozen languages. Bet you wish you’d paid closer attention in German class.

So what’s the key to boosting your site’s global Web score?

First, make it available in a minimum of 16 languages, the report suggests.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.