How marketers are adapting to Facebook’s changes

The social media giant has made many changes to its news feed algorithm. How can marketers adjust to ensure they still get the biggest bang for their buck?

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Discerning how technology companies are going to change their offerings is usually difficult.

Most of the time, firms will make vague statements (like Google) or remain completely silent (like Apple).

That’s not the case with Facebook’s News Feed.

Earlier this year, Mark Zuckerberg clearly outlined a new direction for the product. In a public announcement, he explained that the company was going to shift how it prioritized posts.

As he put it: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

He said he felt the News Feed had strayed from its mission. “Recently we’ve gotten feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other,” wrote Zuckerberg.

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