How marketers can take advantage of Snapchat

Advertising on the app can prove to be challenging, but brand managers wanting to reach millennials are willing to straddle a few hurdles. This infographic can help.

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This isn’t always as easy as it would seem—but the draw of reaching a younger crowd ultimately entices brand managers to use Snapchat.

Currently, 70 percent of the app’s users are millennials, and more than 60 million Americans are using it. Translation: Marketers looking to reach millennials need look no further.

What are your options if you want to advertise on Snapchat? Currently, there are nine ways you can pay to reach more users:

1. Snap Ads

2. Geofilters

3. Lenses

4. Discover Channels

5. Live Channels

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