How marketing executives are conquering digital trends

As the communications landscape becomes increasingly infused with social media and content marketing responsibilities, leaders must respond to take advantage of them. Here’s how.

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If you work in the internal or external communications field, chances are you use the word “digital” on a semi-regular basis.

What does it really mean, though? Does “digital content” comprise anything that isn’t physically printed? Most, including marketing and content executives, would agree that the idea of digital transformation goes well beyond that.

This much was revealed in a recent study from the Institute for Public Relations and Peppercomm, which sought insights from 22 such executives on what the phrase means to them and their daily responsibilities.

The study lays out thre steps to achieving digital transformation in your marketing department:

1. Begin with a digital audit.

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