How much can a PR crisis cost you?

The reputational damage of a scandal or communications firestorm can wreak havoc on a organization’s image, but it also hits its bottom line.

Ragan Insider Content

There have been many PR nightmares that have plagued organizations over the past few years.

Chipotle, Wells Fargo, United and Volkswagen are a few organizations that have collected countless negative headlines for their respective blunders, but how much did it actually cost them?

In Chipotle’s case, E.coli outbreaks caused the company’s stock price to plummet 40 percent. The fast-food chain lost an estimated $8.3 million from the fiasco.

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