How much is your PR expertise worth?

Whether you charge a set price for particular duties, you opt for an hourly rate or you work on retainer, your pricing should reflect the value you bring to your clients. Here’s a guide.

Organizations cannot simply buy a positive reputation and credible image.

Strong relationships aren’t for sale. Building them requires relentless honesty and compelling storytelling directed at the desired audience.

Great publicity must be earned.

Organizations and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. So, how much should they pay them for establishing trust and enhancing the image of their products and services?

Use this guide to help price your next PR project:

Off-the-shelf pricing

Many consultants and public relations firms offer individual items off the shelf such as TV, radio and print placements, op-eds, press releases and blog posts.

This approach often represents the best option for those without much experience who want to stick their finger in the bathwater before committing to a specific person or company.

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