How new PR grads are approaching the workforce amid COVID-19 disruption

As graduating seniors wind up their academic studies, a new beginning is in order in more ways than one.

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Editor’s Note: This piece is part of a collaboration with the Public Relations Student Society of America.

Commencement means beginning, and in 2020, it honestly feels like an ironic word.

Semesters are ending early. Graduation is postponed. U.S. unemployment is rapidly escalating.

The public relations class of 2020 might be saying goodbye to their plans for this year, but companies, agencies and other organizations should say hello to our generation when they are ready to hire again.

It’s the last thing any brand or company wants to think about right now—bringing on new talent. Employers can barely afford to keep the employees they have during this global pandemic. Most of my cohort has concluded that this will be the new normal for a while.

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