Social Media How ‘non-sexy’ businesses succeed on social media Brands that people aren’t immediately excited to talk about—if they sell say, insurance or tampons—have figured out ways to make social media work. By Kevin Allen@kevin_j_allenFeb. 25, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.