How nonprofits can harness Facebook

Are you relying on groups for your nonprofit’s Facebook presence? Big mistake. “Nonprofit organizations seeking to harness Facebook can get the most bang for their buck by using fan pages in addition to groups, streamlining their app usage and livening things up, one of its marketing execs said Friday,” according to The Wall Street Journal ’s Andrew LaVallee. “Pages operate like profiles for organizations or businesses, can only be created by official representatives and can…