How nonprofits can tell their story and score coverage—on the cheap—with group blogging

You want people to hear your organization’s story, but your budget is next to nothing. We feel you. Here are four reasons you should try group blogging.

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After more than a year, it’s become a core piece of our content marketing.

The experience has made me realize that group blogging is a promising opportunity for nonprofits. Some, like USA for UNHCR, have already caught on; its Blue Key blog is a textbook illustration of how nonprofits should run group blogs.

Your nonprofit, or nonprofit clients, should seriously consider this tactic. Here’s why:

1. A story from multiple perspectives. Charities are in the business of benevolence, but that doesn’t mean they’re great at storytelling. There is a tendency to think that everyone’s perspective on, and interactions with, a cause are the same. This is patently untrue. In fact, the different angles of a cause hold real possibility if they’re brought to light. A group blog featuring all segments of a community—your staff, the people you help, the donors, etc.—is a great way to tell the world about your organization and its mission. Most important, it prevents your story from becoming one-dimensional.

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