How NOT to pitch a popular (and snarky) blog

The Gawker-owned sports blog Deadspin shared an e-mail it received from a PR pro. Deadspin’s reaction: “PR people are dumb.” Ouch.

Not really. Just ask the Gawker-owned sports blog Deadspin.

In an effort to get coverage of the DVD release of 127 Hours, a hapless PR rep sent an e-mail urging the site to create a list of people who, like the movie’s subject, Aron Ralston, had a “taste for the unfamiliar on land, in the sea, and in space.”

The PR professional wrote:

The list “will include such names as Lewis & Clark, Neil Armstrong and Amelia Earhart. If this is something you guys would be into posting (we thought it might be a good fit for Deadspin‘s readers) just let me know and I’ll help to get this all set up.”

If you’re going to pitch a website that has gained its popularity by taking people down and publicly humiliating them, you might want to make sure it’s the greatest story pitch ever.

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