How one PR manager turned her hobby into a dream job

Brittany Luiz’s creative pursuits outside of her nine-to-five make her an expert at telling Tombow’s brand story.

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If you could craft the perfect version of your dream job, what would it look like? For many of us, it might involve finding a way to monetize lounging beachside with a cocktail in hand. In this age of inspiring side hustles and the “never not working” mentality, it can be hard to believe that your dream job could actually exist within the confines of an office.

Brittany Luiz, PR and media relations manager at Tombow, felt like the “stars aligned magically” when she found her job at the office and craft supply manufacturer in 2015. Finding her dream job involved learning about the work she didn’t want to do and pursuing a trendy creative hobby that she’s now an expert in.

The Georgia native studied English at Kennesaw State University before transferring to the University of Georgia to study journalism. She’d always been drawn to writing and storytelling. Today she’s considered a social storytelling expert, and her passion for Instagram earned her team top honors in PR Daily’s 2017 Digital PR & Social Media Awards.

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