How one retailer guaranteed people watched its Instagram videos

Swedish brand Åhléns served up marketing success with its “catch me if you can” approach on Instagram. 

I’ve been in on too many meetings where the question is asked, “How can we promote this in social?” The suggestions often end up being way more complicated than they need to be. When it comes to social campaigns, make them so simple that anyone could do it.

Here’s a great example:

In order to attract the attention of younger shoppers, Swedish retailer Åhléns created a series of stop-motion Instagram videos. Each video showed various products for fractions of a second each, along with their discounted prices. The challenge for users: Capture the deals with a screen shot, post it to Instagram with the #ÅhlensDumpaMig hashtag, show your Instagram post to the sales clerk and half off the product shown.

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