For technophiles and marketers watching the meteoric rise of this summer’s hottest mobile game—Pokemon Go—has been fascinating.
What might be more fascinating, however, is the ancillary stories that show how the game has infiltrated everyday life.
Some organizations are even using the craze to solicit awareness for various causes. For example, Muncie, Indiana’s Animal Shelter is reaching out to Pokemon Go enthusiasts and asking them to walk dogs while gaming.
A Facebook post on the shelter’s page carried the following message shortly after the game’s release:
It’s not only resulted in some happy, well-exercised dogs—it’s also led to some adoptions: