How personal stories from employees resonate on social media

Some of the best brand advocates you will ever find are already working for your organization. Here is how to get them involved.

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Ragan Insider Content

Building a strong customer brand has never been more important, but it still requires a lot of work.

Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign.

Sharing the personal stories of your employees will allow you to give your brand faces and voices to which your customers can relate. This will result in building greater trust, which is the key component of brand success.

Why you should be telling your employees’ stories

The main reason why your social media marketing content should include stories about your employees is to show your customers that you are more than just a business. Introducing your team and sharing some of their personal stories can help create a special identity for your organization.

This change might not seem like it’s that big of a deal, but it makes a huge difference in terms of customer loyalty. By humanizing your business in such a manner, you manage to establish an emotional tie with your audience, and it’s this tie that will provide you with trust and loyalty.

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