How can you use that popularity to expand the reach of your press releases? Try these tactics:
1. Add an infographic to your release, then pin it.
Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data.
For inspiration, try searching wire service websites like BusinessWire.com or PRNewswire.com using the keyword “infographic.” It turns up examples like these: Kronos, PayAsUGym, Ebates, and BackPainRelief.