How PR can help accelerate a business

Many entrepreneurs don’t immediately want to invest in public relations. Some fear it’s costly or unnecessary. One pro advises helping clients change that mindset. Here’s why—and how.

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When launching a brand, a marketing strategy can go only so far.

Though marketing might help boost brand awareness, investing in a sound public relations strategy will ensure expansion over time. For you to find success, though, your campaigns must be planned and implemented correctly.

Here’s how to begin:

Aim to increase your visibility

To resonate with consumers and create brand awareness, you must focus on your visibility. First, find a target audience. To secure a niche, conduct extensive research. Work to understand your ideal customer’s behavior and general interests. Many PR approaches use those data to catch and keep the attention of their target audience.

Many PR strategies also have a digital component. Connecting with prospective buyers, business partners and reporters online can help expand your reach.

Here are a few digital areas to consider tackling:

• Website design and development

• Content marketing/blogging

• Social media optimization

• Online newsletters

When to hire a PR pro

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