How PR entities can woo and retain top-flight Gen Z interns

The up and coming generation is cut from different cloth, compared with its predecessors. Their preferred career paths and workplace interactions hark back to Baby Boomers’ ways.

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Agencies and in-house communication departments face a competitive environment for attracting talent to their internship programs.

Interns today have many options when it comes to deciding where they want to gain experience. Data from Indeed’s Hiring Lab showed that in 2018 postings were up, but searches for these opportunities did not commensurately increase.

The numbers challenge—more internship postings than candidate demand—is not the only issue companies face when looking to attract and retain top intern talent. Organizations must first develop a work environment and culture appealing to the newest generation of interns: Generation Z. As Gen Z begins to enter the workforce, PR organizations looking to attract, and subsequently hire, top intern talent must learn what makes this generation tick.

Here are three key considerations:

1. Gen Z wants that dream job fast.

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