How PR pros and marketers can crack ‘the blogging cycle’

Following a strategy of ‘blog, share, gain, build’ can help you get the most out of your partnerships with bloggers.

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If blogger campaigns aren’t part of your marketing strategy, you’d better fix that.

Blogger campaigns are a relatively new arena for marketing and PR professionals, and with the market so saturated (there are more than 100 million blogs on the net), it can be difficult for marketers to explain the value of investing in it. However, smart blogging campaigns achieve excellent results for established brands and startups.

Almost 40 percent of marketers agree that blogs are the most valuable type of content marketing. As reported in AdWeek, a recent poll found that influencer marketing is the fastest-growing method for acquiring customers online.

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