How PR pros can defend against scope creep

Saying “no” to a lucrative client is an uncomfortable but often critical part of working in PR. Here’s how to keep your deliverables manageable—and profitable.

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Sometimes the hardest part of PR is saying “no.”

Despite a PR pro’s best effort to define the scope of a project, getting a client to color within the lines is often a difficult but crucial—especially for solo PR entrepreneurs.

“It can be a grey area when it comes to providing above and beyond services that thrill clients and giving away time and effort that will hurt your bottom line” says Laurie Archbold, founder of Encore Public Relations/Red Couch Stories.

When it feels like saying “no” is harder than just doing the extra work, PR pros should remind themselves of these sage tips for reining in sprawling projects:

Kent Hollenbeck, deputy general manager and executive VP of corporate & public affairs for Edelman, recommends focusing the client on the key elements of the project:

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