How PR pros can fight growing media relations difficulties

Industry insiders report that media relations is only getting harder, yet benefits remain for PR pros who can cut through the noise. Consider these ideas.

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Media relations is hard and getting harder.

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.

A majority of respondents said media relations is getting “harder” (53%) or “much harder” (15%). That number was up sharply—17%—from the same survey the previous year.

What’s driving the change?

We solicited commentary around this question from PR professionals that took the survey to find out. Some of the written responses are what you might expect—comments like these:

Yet some of the other answers might surprise you:

Strident? Combative? Say whatever you want?

Media relations isn’t just harder. It’s beginning to sound like a sparring match.

Bias, ethics and PR stunts

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