How PR pros can find new audiences through podcasts

Washington Media Group found success with Flack Pack, seeing audience growth and a raft of other business benefits—and winning PR Daily’s award for best podcast.

Ragan Insider Premium Content
Ragan Insider Content

When it launched the Flack Pack podcast, Washington Media Group imagined it as a practice run for creating client content.

The PR group started podcasting in April 2018 to improve staff facility with podcast tools and systems—and the team quickly learned just how hard it is to get a new podcast off the ground.

“Podcasting demands humility, patience,” the team shared in its application for PR Daily’s Digital Marketing and Social Media Awards

“Our slow audience growth has humbled us. Still, our patience and perseverance has been rewarded, as we’ve realized steady increases in downloads, and witnessed other pleasant, although unexpected, returns.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.