As newsrooms shrink, the number of PR reps eager to get their brand in the headlines is growing.
The result: Reporters are drowning in pitches. To get the placements you want, you have to think like a journalist and give them stories they would write themselves.
Here are a few tips to bring out your inner reporter:
1. Cut the jargon. No one wants to read a press release about how your organization is “creating synergy and leveraging talent.”
2. Know what’s newsworthy. Online tools make it easy to identify trending topics and monitor media outlets.
3. Use multimedia content. Images, videos and GIFs add a powerful punch to online stories and will make your pitches stand out.
Get more insider tips at the PR Daily World Conference on Dec. 5–6 in New York. Experts from the Associated Press, Muck Rack and more will show you what journalists really want to see from PR pros in 2017.
Eliminate AP style errors, build stronger relationships with journalists, and get the results you’ve been dreaming of!