The result: Reporters are drowning in pitches. To get the placements you want, you have to think like a journalist and give them stories they would write themselves.
Here are a few tips to bring out your inner reporter:
1. Cut the jargon. No one wants to read a press release about how your organization is “creating synergy and leveraging talent.”
2. Know what’s newsworthy. Online tools make it easy to identify trending topics and monitor media outlets.