How PR pros can get inside journalists’ minds

Learn firsthand from the Associated Press how to improve your PR efforts and get better media coverage.

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The result: Reporters are drowning in pitches. To get the placements you want, you have to think like a journalist and give them stories they would write themselves.

Here are a few tips to bring out your inner reporter:

1. Cut the jargon. No one wants to read a press release about how your organization is “creating synergy and leveraging talent.”

2. Know what’s newsworthy. Online tools make it easy to identify trending topics and monitor media outlets.

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