How PR pros can optimize QR codes

Turns out QR codes aren’t only for advertising and marketing pros. Public relations professionals can use them, too. The author, whose company specializes in QR codes, explains how.

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For example, QR codes can help generate additional likes, followers, and impressions by bridging the gap between the physical and digital worlds.

Here is some advice to help PR incorporate and maximize QR codes:

Choose your platform carefully. Not all QR code generators are created equal, so make sure you find the one that’s best suited for your needs. Certain platforms offer free features, such as colored codes, analytics, and instant notifications; others focus on code generation. Think about what you’ll need over time, and choose the generator that best fits your needs.

Incorporate calls to action. QR codes are most effective when they take users to a campaign-specific landing page that’s optimized for mobile viewing. That landing page should incorporate a clear call to action. Once someone arrives at your landing page, what do you want them to do? How can they stay connected with you beyond that one interaction? Make it easy for them to like, follow, or subscribe, and to become a part of the brand’s online network.

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