How PR pros can prosperously navigate client relationships

Savvy, healthy communications agencies know how to gain new business, nourish partnerships and realize when separation is necessary. Here’s how you can do the same.

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Winning in PR means anticipating your client’s needs many steps in advance. A creative, strategic campaign to heighten awareness as well as spur sales has become part of the digital economy.

Winning traits include networking and aligning interests, award-winning storytelling abilities and marketing prowess. “How to Win Friends and Influence People” and “The Power Broker” have been bestsellers for decades by teaching the importance of focusing on the client.

Client pitches that win

The consummate PR pitch is elusive. It depends on the client’s perception of the pitcher as much as on what is conveyed by the pitch. It hangs on the listener’s decision whether to proceed within the first 20 minutes of any meeting with a PR pro. A unique chemistry is exchanged when an agency wins new business.

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