How PR pros can win at media relations

Use this infographic as a guide to successfully integrate content creation and sharing along with effective pitching advice. 

It used to be simple: You cultivated relationships with reporters and pitched them ideas that you knew they’d value.

However, media relations has expanded so much in the last 10 years that the job is almost unrecognizable. There are now Twitter celebrities, YouTube stars and Vine heavyweights. You also can’t forget about traditional media sources. The list goes on.

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