How PR pros should consider race

As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations.

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Each February, Americans are reminded to reexamine the fabric of our society and the complicated structures that underpin it.

When we talk about Black History, we are talking about a history of oppression, inequality and pain. At the same time, we are talking about a history of love and compassion, bravery and righteousness. Perhaps most meaningful, we are talking about the work that is still left to do.

Diversity and inclusion remains a hot topic in the PR industry. Even as gains have been made with respect to raw numbers, there is still a drastic lack of equality, and talk about creating inclusive work environments has yet to yield the diverse and dynamic workforce we should expect.

As the Harvard Business Review wrote:

According to the Bureau of Labor Statistics, the ethnic makeup of the PR industry in the U.S. is 87.9% white, 8.3% African American, 2.6% Asian American, and 5.7% Hispanic American. The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. public relations industry, they make up only 30% of agency C-suite executives.

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