How PR students can prove they’re leaders

Employers are looking for more and more evidence applicants have leadership skills. How can you prove it if you’re just finishing college? It’s not impossible.

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Clearly, leadership is a new trend in hiring, and graduates about to enter the workforce must be prepared to develop and demonstrate that they have this talent.

But what do employers mean by “leadership skills,” and how do students attain and document that they have such abilities?

To help, here is an explanation of what employers—in PR or any field—are looking for and ways you can show them you have leadership skills.

Leadership defined

Leadership can be a bit difficult to define. David Mielach of Business News Daily went right to the source, the leaders of business and industry. The answer that stands out most of all is the definition offered by business consultant, Kendra Coleman:

Leadership is an act, a decision to take a stand, or step, in order to encourage, inspire or motivate others to move with you. What’s more, the most effective leaders do not rely on their title, or positional power, to lead. Rather, their ability to use their own personal power combined with their use of strategic influence are what make them effective.

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