How ‘Steve Jobs’ illuminates the world of executive comms

Although the Apple co-founder’s contemporaries might tussle about how faithful the depiction is of the title character, the launch-day frenzy should be readily recognizable.

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No matter how faithful a portrait it is of the man (played by Michael Fassbender) who co-founded Apple—debate rages among those who worked with him—it is certainly an accurate account of life behind the scenes on the day of a product launch presentation. Actually, we are given a backstage pass to three events: the launches of the Mac in 1984, the NeXT cube in 1998 and the iMac in 1998.

Poetic license­

At each event, it is marketing VP Joanna Hoffman (played by Kate Winslet) who attempts to keep the tech guru focused on the product launch. His attention is continually distracted by a series of visitors to the green room, from angry and frustrated co-workers (chief among them Apple co-founder Steve Wozniak and CEO John Scully) to angry and frustrated family members (chief among them his daughter, Lisa, and her mother, Chrisann).

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