How storytelling skills bolster your industry cred

What are the ways you can distinguish yourself as a communicator and PR professional to get promotions and leadership roles? Carrie Jones of JPA Health points to the basics.

When you are looking for your next PR role, it’s important to know how to frame your experience in a way that impresses the right audience: industry leaders.

These savvy veterans have been through many sea changes and are looking for passionate and self-motivated candidates who can tackle the challenges organizations will face in the coming years. In an industry that changes as much as PR, making the right hire is crucial.

We sat down with Carrie Jones, principal with JPA Health in Washington, D.C., to get her insights on how to impress as a PR candidate.

Here’s what she had to say:

1. What is the biggest mistake you’ve seen from an applicant?

Applicants who have typos on their résumé are quickly removed from the pool of candidates. Perhaps the most surprising—and I would say major— misstep was when an applicant’s mother called me to ask why her child hadn’t been asked to interview with us.

2. What impressed you the most from an applicant?

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