How Stride Rite used ‘A Charlie Brown Christmas’ to sell shoes to moms

Between ABC Family’s “25 Days of Christmas” and TNT’s 24 hours of A Christmas Story , the holidays bring out more than just the seasonal decorations stored in the attic. It’s also a great time for TV merriment, one of the most popular programs being “A Charlie Brown Christmas.” Shoemaker Stride Rite took a big gamble on Tuesday night — during ABC’s broadcast of the venerable holiday special — by debuting a new commercial as part of a campaign th…

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