How technology fuels PR’s future
Blasting out press releases won’t get you far in today’s crowded media landscape. Here’s how PR pros can better understand and connect with their audiences.
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PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.
A recent Fast Company article pointed out that media relations is really just a small (though still important) part of PR efforts.
However, public relations isn’t going anywhere. A recent Nielsen-inPowered study showed that earned media is still more effective in driving sales than branded content is.
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