How technology fuels PR’s future

Blasting out press releases won’t get you far in today’s crowded media landscape. Here’s how PR pros can better understand and connect with their audiences. 

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Ragan Insider Content

PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.

A recent Fast Company article pointed out that media relations is really just a small (though still important) part of PR efforts.

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However, public relations isn’t going anywhere. A recent Nielsen-inPowered study showed that earned media is still more effective in driving sales than branded content is.

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