But what happens when you take independent “public vote” data and measure that against Facebook performance and activity? You obtain a better understanding of the strategy and execution behind each page and brand.
Here’s the mini-report from Paratus Communications on “how much we like the brands we love” on both sides of the pond, which examines the 20 most-popular U.K. and U.S. brands vs. their Facebook performance. The U.K. brands are based on the annual Superbrands consumer report, while the U.S. top 20 is based on the American Consumer Satisfaction Index.
U.K. Top 20