How the American Lung Association is addressing COVID-19

The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.

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Health care communicators have a lot to accomplish these days.

We caught up with Julia Fitzgerald, the chief marketing officer for the American Lung Association. She shared some of the tactics and strategies that have been working for their efforts to engage important audiences during this crisis.

Here are her takeaways:

PR Daily: How are you responding to the COVID-19 crisis with your messaging as an organization?

Fitzgerald: As the American Lung Association, we are responding with information on lung health, staying well and minimizing the spread of the disease.  We are especially targeting specific information to our lung disease patients, whether that’s asthma, lung cancer, COPD or another lung disease, as they are especially at risk for complications.  We are also providing them with encouragement and tips during these times of social distancing and isolation.  Our patient engagement staff makes calls and our online support communities are very active.

PR Daily: What tactics have you found successful/worthwhile during this crisis?

Fitzgerald: Being nimble and using our incredible network of healthcare providers.

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