How the brain handles writing—and running

A study shows how scribes exert energy when crafting their prose. Plus, the science behind viral content, how writing is like running, and fashion blogging’s lucrative job market.

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I know that any valuable achievement will require that I make myself uncomfortable and may well hurt. I’ve learned to recognize the pain: “Here we are again. This is the part that sucks. This is the place where I want to give up.”

I would go as far as to say all writers should become runners, especially if you don’t like running. It’s not about getting in good physical shape. Wrapping up your story before deadline will seem a little easier—and possibly more rewarding—after you’ve put yourself through an intense jog around the neighborhood. Quit your day job: Fashion blogging full-time can make you up to $1 million a year, according to a new report from Women’s Wear Daily. Through affiliate deals, ad sales and even appearance fees, some fashion bloggers are raking it in, and living pretty comfortably. How comfortably?

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