How the internet of things can help marketers pinpoint their efforts

The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit.

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Internet of Things (IoT) technology is found in billions of internet-connected devices that collect and share data.

From smartwatches to fitness trackers to phones to cars and even refrigerators, IoT has become part of everyday life. The rapid pace of new connected devices populating the IoT ecosystem has Gartner projecting there will be 20 billion “internet-connected things” this year.

The growth of IoT is transforming industries across all sectors, improving productivity and efficiency and enhancing customer service and experience. Marketing is one sector realizing the transformative potential of IoT. The technology is changing many aspects of the marketing discipline, from how organizations interact with consumers to traditional direct mail strategies.

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