How The New Yorker’s PR chief landed a story in The New York Times

Maybe you saw the glowing profile of New Yorker Editor David Remnick that appeared in The Times on Monday. (Remnick wrote a biography about President Obama that hits bookshelves today.) FishBowlNY spoke with The New Yorker ’s PR director, Alexa Cassanos, about the story. Turns out Cassanos pitched the story to Times reporter Stephanie Clifford. If only it were that easy for you.