How to add personality to your PR pitch

Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.

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Email correspondence and digital sleuthing in the marketing world can be at once tedious and precarious.

Will they respond? Was I too forward? Did I take it too far by following them on Twitter?

However, once you make that perfect connection, all the second guessing and stress is worth the effort.  Connecting with writers and landing top-tier media coverage for your brand is still the name of the game when it comes to increasing brand recognition and improving SERPs.

What most people don’t realize is that building relationships with writers begins at the pitching stage. That’s why Fractl interviewed 500+ writers at publications like Bustle, CNBC and Huffington Post to uncover how developing your personal voice can help your emails get opened and read—and get some responses.

Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them. Chin up: This means that the other 77% of writers are likely to give your pitch a chance. Aside from ensuring the quality of the content you’re offering, your email should include three main components:

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