How to announce a merger

Corporate mergers and acquisitions are common. If you handle PR for a corporation, odds are you’ll have to announce one sometime in your career. Here’s how to handle it.

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What are the key messages surrounding the merger? • Who are the essential audiences for the news? • How do you think they will respond? • When should you communicate to each target audience, and how do you prioritize them? • Where should you communicate your messages? Social media, email, in person?

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