Turns out you transposed two digits in the phone number and failed to proofread the press release. It’s a mistake that could cost you several thousand dollars in sales.
And you’re not alone. Other companies have lost far more money than that—or faced public ridicule for proofreading errors in their marketing copy.
That’s why it’s necessary to proofread any and all tickets, ads, flyers, signs and email promotions slated for use—as well as your website copy and any social media items you’re sharing.
While minor grammar mishaps won’t necessarily get you into serious trouble, other proofreading errors can. Here are seven ways to avoid the most potentially painstaking mistakes:
1. Double-check prices. The wrong punctuation mark in the wrong place can change the price on that $1,499 necklace you’re selling for $14.99.