How to beat the press: Don’t mince your words when bad news strikes

How can you slow or even stop negative news about your client or company? Mark Macias, a New York-based TV journalist, has some advice. “If you are accused of doing something that you didn’t do, make sure your denial is clear and crisp,” he wrote for TalentZoo . “There must be no reading between the lines. Don’t mince words when you tell the reporter or producer that the allegation is false and you didn’t do it. And if you talk on television, don’t give viewers an opportunity to draw th…

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