With increased budgets comes more responsibility and expectations. How can you make best use of this newfound money? I have a name for content marketers that are the most savvy with their content marketing budgets: foxes. These quick-thinking, adaptable content creators use the best tools and tactics to stay ahead of the pack.
There are many ways to stretch your budget and improve content marketing ROI, but my research shows the foxes of content marketing are laser focused on these three key areas:
Content marketing audit
A content marketing audit can be immensely helpful in determining what content you have, don’t have, and must develop now. However, a third of content marketers have never completed a content audit.
If you aren’t already completing audits, here are a few more compelling reasons to start:
The first step is to identity where all that existing content lives.