How are you defending your reputation online?
In the social media era, consumers can turn on you in the blink of an eye, but an aggressive campaign to build goodwill with your audience can mitigate the effects of a crisis.
A new survey from Clutch, an agency research platform, says many business leaders aren’t doing enough to protect themselves online. Whether that’s not responding to negative comments online or failing to invest in social media marketing, your organization could be vulnerable.
Getting happy customers to leave positive reviews of your products and services can be crucial to developing a strong online reputation. So, why are so few businesses soliciting this feedback?
Here are the five steps Clutch recommends for bolstering your online reputation: