How to boost Google+ engagement

Photos outperform all other types of content on Google’s social network, according to an infographic from CircleCount.

Of all the social media networks, Google+ seems to be the most perplexing for marketers. Until recently, there weren’t many metrics that were available to understand how well one’s posts were performing. For many, it’s just a venue that’s kept up to date because it’s Google, and it can help with search rankings. A new infographic from CircleCount aims to change how well marketers understand Google+ interactions. “Using a dataset of 8,961,451 posts from nearly 10,000 profiles and pages, we found several ways to get more +1s, reshares and comments,” it reads. Check out the full infographic below.


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