When measuring your public relations, do you compare yourself to past performance alone?
Or are you digging deeper into metrics that can provide actionable intelligence to shape future campaigns?
A new, free download, “PR Measurement: 8 Benchmarking Benefits Crucial to Success,” offers tips for deepening the power of your PR tracking. The tip sheet is from Ragan Communications and Meltwater.
“That which is measured gets improved,” says Frank Strong, founder and president of Sword and the Script, citing an oft-repeated quote in the industry. “So naturally, if you want to get more coverage, you should be in tune with what is or isn’t working for you or your competitors.”
A program that gathers intelligence about your organization, competitors, audience, influencers and leaders is key to PR success today.