More than two-thirds of marketers anticipate reduced budgets in coming months, according to a survey by the marketing agency Conductor.
For now, high-cost channels such as paid media have fallen out of favor. However, more than a third (34%) of marketers plan to invest more in low-cost channels like SEO, the survey reveals. About two-thirds believe marketing will become more important during the outbreak. Even if consumers are not purchasing products now, brands that invest in SEO become well positioned for recovery.
As savvy businesses soup up their search engine optimization efforts, communication pros can help drive meaningful business results. Here are six ways to improve search rankings.
1. Interview employees and customers about their unique experiences with and knowledge of your products, services, and culture, suggests Miranda Miller, a content marketer at Miranda-Miller.com. “In the coming months, these transcripts and videos will be a rich source of insider info for your blog posts, social content, media releases and more,” Miller writes in Search Engine Journal.